Yeti is going back in time with its new Throwback collection.

Building on the brand’s now-legendary colourway drops, the Throwback collection brings a certain heritage feel to a range of coolers and accessories. 

Yeti was founded back in 2006 by Roy and Ryan Seiders, who wanted to create coolers that could cope with the great outdoors and the harsh temperatures of Texas. Their first creation – the Tundra – kick-started the brand’s focus on hard coolers designed for those who really relied on them to keep things cold. 

Yeti’s coolers differentiated themselves from others at the time through a clever rotomoulder construction, which is similar to the one used by kayaks. In essence, this rotomoulded design meant that Yeti’s coolers could handle impacts and absorb harder knocks and bangs better than more traditional options of the time. 

They debuted in a range of white and blue colours and now, the Throwback collection is bringing this colourway back. The new series also gets the brand’s original sticker design.

You’ll find it on a variety of Yeti’s most popular products, including the Tundra 45 cooler, Hopper Flip soft cooler and Hopper M20 cooler backpack. There’s also a dedicated patch for this new collection.

The cheapest entry point into the Throwback collection – aside from that patch – is the 532ml Rambler bottle with chug cap, which comes in at £32. 

The whole collection is available via the Yeti website now, or in selected retailers.