Canyon has unveiled its 2024 team cycling kit which features a new ‘Harmonic Riff’ design. 

Said to take inspiration ‘from the experience of sounds and rhythms of race day’, the new kit – designed and engineered by Canyon – features an eye-catching blend of purple and blue, alongside the red of partner SRAM. 

Designer McKenzie Sampson said: “In a song, a constant tension of riffs and progressions draw and hold our attention

“Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.”

SRAM’s logo features on the jersey, alongside Zwift’s, whose annual Academy competition gives amateur riders the chance to win a contract with Canyon/SRAM. The new kit will be used throughout Canyon’s 2024 season, being worn by riders including Gravel World Champion Kasia Niewiadoma, Individual Time Trial Champion Chloe Dygert and Brit U23 European Time Trial Champion Zoe Bäckstedt as they take on their respective disciplines during the next 12 months.

Kasia Niewiadoma of Canyon/SRAM Racing says, “the design fits perfectly into how we present ourselves and how we are perceived: vibrant, sharp, and feisty. As a team that consists of so many nationalities, I love wearing a kit that stands out with its unique design; just like us, from the youngest to the oldest team member, we are all so different yet similar.”

Available in both male and female styles, the new kit – which includes an aero short sleeve jersey, bib shorts and a thermal long-sleeve jersey – can be purchased via the Canyon website with prices ranging from £27.95 to £177.95, depending on the item.